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Thursday, 29 April 2010

Haagen-Dazs


The Haagen-Dazs is one of the top-graded and largest beverage brands in the world selling the best quality ice-creams, sorbets, gelatos and frozen yogurt. The Haagen-Dazs Company was set up by a young enterpriser by the name of Reuben Mattus whose sole objective of producing the best ice-creams with the freshest and finest ingredients. Reuben Mattus from an early age was already involved in the ice-cream business of his mother, selling ice cream sodas and fruit ice from a horse driven cart in the busy thoroughfare of Bronx in New York. Thus, the legacy of this family ice-cream business was carried over till the 1930s, 40s and 50s until Reuben Mattus and his wife established a new company. They named it Haagen-Dazs. The extra-ordinary recipes of his ice-creams featured hand-picked beans of Vanilla from Madagascar and Belgium's dark chocolate.


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